If you get an email from Dun & Bradstreet these days, be sure to look closely at it. Here at Whitney Consulting Group we pride ourselves on providing great services, superior project management, a refreshing approach at budget friendly rates. In essence, we want companies to ask themselves, “Why wouldn’t we work with Whitney Consulting Group?”
So the email that came from D&B with a complaint number was 1) shocking, 2) disturbing and 3) confusing. With every effort made to work closely with our clients to make sure they are satisfied with our work, to see that a complaint was made without any prior sense that something was wrong simply ‘stopped the presses’.
The first attempt to open the complaint yielded nothing. The second attempt…the same. Knowing D&B as a reputable company, a call was placed. Within 3 minutes the representative said, “Delete that email as someone has been sending bogus emails about complaints.”
What a relief! It got us thinking, what if a company isn’t surprised about getting a complaint? What if D&B emails are ignored? What do we NEED to do to insure that our clients would pick up the phone and call us before contacting D&B? The bottom line is that companies need to manage their brand reputation in a proactive manner.
To learn more about Whitney Consulting Group or to inquire about how we can help with a current branding initiative you are working on, please contact us!
2 days after blogging about developing a consistent and effective brand strategy, Whitney Consulting Group met Skeeter. Here is what we learned:
“Skeeter is a squirrel who is allergic to nuts. He’s on a mission to create snacks that taste great and are always safe. Whenever you see Skeeter on a package you know that what’s inside is DELICIOUS, COMPLETELY NUT-FREE and made in a facility that is COMPLETELY NUT-FREE. No peanuts or tree nuts anywhere. Skeeter Snacks. NO NUTS. NOT EVER.”
Developing a consistent and effective brand strategy is an important first step in connecting your brand to your customers. Your brand strategy is an extension of your business strategy and should articulate important elements such as a mission, vision, values statement, positioning statement, messaging guidelines for every key audience, brand standards documents and rules that help marketing and brand managers determine when and how to extend brands or create new ones.
Whitney Consulting Group is proud to announce the relaunch of the Carma Auto Life website. Each day visitors can visit this site to see Everything That’s Cool In Cars.
To learn more about the work we did with Carma Auto Life, or to discuss a branding need that you have, please contact us.
A fun new product has hit the shelves at your local supermarkets. Changing colors and adding juice to Jell-O is a fabulous and tasty way to have fun in the kitchen again. Great to see a company such as Kraft taking a franchise such as Jell-O and well, stirring up some mischief (err Mixchief).
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