2 days after blogging about developing a consistent and effective brand strategy, Whitney Consulting Group met Skeeter. Here is what we learned:
“Skeeter is a squirrel who is allergic to nuts. He’s on a mission to create snacks that taste great and are always safe. Whenever you see Skeeter on a package you know that what’s inside is DELICIOUS, COMPLETELY NUT-FREE and made in a facility that is COMPLETELY NUT-FREE. No peanuts or tree nuts anywhere. Skeeter Snacks. NO NUTS. NOT EVER.”
Developing a consistent and effective brand strategy is an important first step in connecting your brand to your customers. Your brand strategy is an extension of your business strategy and should articulate important elements such as a mission, vision, values statement, positioning statement, messaging guidelines for every key audience, brand standards documents and rules that help marketing and brand managers determine when and how to extend brands or create new ones.
Whitney Consulting Group is proud to announce the relaunch of the Carma Auto Life website. Each day visitors can visit this site to see Everything That’s Cool In Cars.
To learn more about the work we did with Carma Auto Life, or to discuss a branding need that you have, please contact us.
A fun new product has hit the shelves at your local supermarkets. Changing colors and adding juice to Jell-O is a fabulous and tasty way to have fun in the kitchen again. Great to see a company such as Kraft taking a franchise such as Jell-O and well, stirring up some mischief (err Mixchief).
Ever notice that most project code names are descriptive…or overly generic? It is a good practice as the internal team has to live with it for a long time. Anything overly creative may end up gaining traction as the right brand name when in fact it shouldn’t.
There are 3 types of names to consider. The Current Usage name uses words that can be found in a dictionary. A Neologism is a word that is made up. A Hybrid Neologism uses a root of a current usage name but then has something added making it unique but somewhat recognizable.« Older posts